Reasons for Using These Options
These options might not suit every purpose, but there are very convincing arguments why they are worth considering. An established, older domain should come with authority, assuming you research before you buy. Authority is important for SEO, particularly as the search engines are taking longer to index and rank sites that are new.
Established sites can also receive traffic. Older sites usually have links from across the web, so a site in your niche might provide some relevant traffic immediately. This traffic, assuming it is relevant to your site, can be used to make some immediate income.
Finally, a carefully selected site can give you a branded identity and reputation. A good brand can have a distinct name, but it could also be based on a prime keyword. Good keywords and phrases stand out in search engines and paid advertising, giving you an instant reputation.
Before purchasing a domain, it is important to carry out due diligence. One common problem is finding out too late that a domain has a spam penalty. If a site is active, search for the URL in Google to ensure it appears in one of the top positions. If the site has expired, don’t expect it to be indexed, but you can use the Wayback Machine to check for any suspicious activity. Also, check for any irrelevant anchor text in the backlink profile. These are signs that there could be a problem with the domain.
When buying a site based on authority and quality metrics, ensure you have analyzed the site data available to you. Page Rank is no longer the best metric to use, but Trust Flow from Majestic and Domain Authority from Moz are fairly accurate. The data should be used to give you a rough guide, making the buying decision a more informed one.
If you are purchasing an existing site, make sure you get access to accurate traffic and income data. Without this data, working out a fair price will be difficult. A site owner should have no problem giving you this access, so ensure you are informed before buying. You can also get access to site data from sites like Alexa and SEMrush.
Finally, check that you are not infringing any copyright with the domain name. It could be that the name is a registered trademark, but the site has been moved to another URL. You could be forced to take down the site at a later date, so it is better to do the research in advance.
Your domain name will come to represent your business, possibly for many years, so it is worth spending time on your decision. There are numerous domains available for purchase, but your choice will be dependent on your business focus and budget. Consider how you want to get traffic, how much you can afford to invest, and whether you require an existing business. By following the right plan, finding the right domain will be a smooth process.
Local Business Or National Brand
If you are a local business with only one location then you may want to consider having the city location in the URL, for example, if your business name is “Best Plumbing” you may want to get a domain name like www.DallasBestPlumbing.com or www.BestPlumbingDallas.com.
If you are located in more than one city then www.BestPlumbing.com is the best for you as you can add on a location sub-page, such as www.BestPlumbing.com/Dallas. Keep in mind that once your online presence has been established and your business is profitable, you may want to consider expanding your locations to more than one city.
Doing it this way will help your site to rank a little quicker in the new city as the site is already aged and has some trust from Google.
No matter what you decide for your business make sure you take the time to build the trust of the site to ensure your rankings do not decrease when there is an algorithim change.
We wish you all the best in your choice of domain name and feel free to reach out to us if you have any questions.